Infinity Motorcycles e-commerce website

Digital & UX

Infinity Motorcycles approached us with a very clear brief and that was to help them grow the business through their website.

Infinity Motorcycles have 14 stores throughout the country specialising in the sale of motorcycle clothing and accessories, although you could order online the experience was not great and lacked a mobile friendly interface.

We started our project with Infinity by running a series of discovery sessions to get to grips with what the new website needed to do. Amongst several things including a review of the competitor landscape, it was going to feature several third party integrations so it was important that we understood what these were and how they would fit into the new technical architecture of the website.

From here, we created the new site map along with high-fidelity interactive user journeys so that we could demonstrate what the new browsing and checkout process would be like. These user journeys lead into wireframes for the key areas of the website and then into the design of the and new visual assets and user interface (UI) kit.

Development work began on building out the responsive front end first, from here we tackled the 4 third party integrations that would be used to power the shop, search, finance and payments. All built in PHP Laravel, the code base is robust and easily customisable - crucial for the ever changing world of eCommerce. Seeing the website come to life with over 6,000 products in a new, user friendly environment was an exciting process but before we could launch we needed to undertake a lot of user and environment testing.

Since launch in April 2017, we continue to work closely with the team at Infinity. We keep a close eye on the competition and the eCommerce environment, making enhancements and improvements on a regular basis to make sure we’re taking the website from strength to strength.

View the website and buy your motorcycle gear here

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