Skip to content

University of Southampton Science Park Creating the home of the gamechangers

The brief

The University of Southampton Science Park approached us to help them revitalise their brand, digital presence and carve out a new strategy and tactical plan for the business across all marketing channels. 

The business objectives were to attract new companies to reside on the park, retain existing tenants, engage the park community and drive additional revenue streams. 

Services provided

  • Brand Strategy
  • Digital Strategy
  • Content Strategy
  • UX and UI Design
  • Website and App Development
  • Data and Insight
  • Content Marketing

Project team

  • Emily Barnett
    Emily Barnett
    Account Manager
  • Guy Nicholson
    Guy Nicholson
    Head of Creative
  • Ian Mumford
    Ian Mumford
    Creative Director
  • John Pike
    John Pike
    Head of UX and UI
  • Lucy Walker
    Lucy Walker
    Head of Client Services
  • Tom Hopkins
    Tom Hopkins
    Senior Front-End Developer
mac book background
screenshot

Our approach

An in-depth discovery process helped us identify a distinct purpose for the science park that was not clearly articulated through their brand, visually or verbally. We defined a new brand strategy for the park, creating a position and value proposition, as well as brand values and personality. This definition informed the visual brand, a key component that needed moderinising to help the business achieve its objectives. Through our brand journey we created 'The Home of the Gamechangers', both visually and verbally.

Image grid
Image grid
Image grid
full width signpost background image

The new brand required activating across all marketing channels. We created a marketing strategy and tactical plan that was centred on our audience definition. It included updating the website and formalising a content strategy. We also took ownership of the park's social media and events, working hard to build awareness with non-park residents and increase engagement with the existing park community. We also updated all tactical materials such as literature, signage, wayfinding and screen-based content.

A key channel for business credibility and performance was a new wesbite. Using the audience insight gathered at discovery, we created a new site map and planned the key user journeys and UX to find a balance between acquiring new tenants and serving the park community. Our design and content strategy was to raise the profile of the new brand and position the 'Home of the Gamechangers' as a destination, not just a business park. The narrative was supported by new video content and photography.

Like what you've seen so far?

Find out how we can help you

  • App screen image
  • App screen image
  • App screen image
  • App screen image
  • App screen image
Image grid

We continue to be the brand guardian and marketing partner for the University of Southampton Science Park. Ongoing activities include SO Magazine, the park's bi-annual magazine designed to showcase science and technology in the region and specifically the gamechanging businesses and people on the park. Monthly activity also includes events, branding, interior graphics, social media, content and PR, literature, awards and website management and maintenance.

The outcome

The park has gone from strength to strength. Occupancy has risen to 90% and our focus on community events has seen the residents come together to collaborate both professionally and personally. The park has won Business Park of the Year at the South Coast Property Awards and the awareness and profile of the park has improved regionally and nationally. The park is now considered one of the top 5 science and technology parks in the country.

University of Southampton Science Park campus
5050 image

Share work

The results

  • 90%

    Occupancy on the science park has increased from 70% to 90%

  • 60%

    Increase in event attendance, both face to face and virtual

  • 45%

    Improvement in social media likes, comments and shares

  • CLIENT FEEDBACK

    Ever proactive, The Escape led us through a productive brainstorming session. Together, we laid strong foundations for practical, creative activities, to both maintain and celebrate business success during (and after) a time of global crisis.

    Jane Holt
    Business Development Director

Let's talk

If you would like to find out more about how we can help you connect strategically, creatively or digitally, then call us or get in touch. We’d love to hear from you.

optional but we like detail

optional but we like to chat

optional but we like detail