Growing a brand through entrepreneurship and community
90%
building occupancy maintained year after year
The park has gone from strength to strength. Awareness and profile of the park has improved regionally and nationally with it now considered one of the top 5 science and technology parks in the country.
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In need of more creativity
The project
The University of Southampton Science Park isn’t a static place.
It’s a growing, evolving environment—shaped by the businesses, ideas, and people within it. As new buildings open, new programmes launch, and new opportunities emerge, the challenge isn’t just visibility, it’s cohesion.
A brand that needed to keep pace
Over time, the Park had expanded in both scale and ambition.
But as new initiatives, spaces, and audiences were introduced, the brand needed to work harder to connect everything together, while still allowing each part to have its own identity and purpose.
What became important wasn’t just how the Park looked, but how it felt as a whole.
Building a connected ecosystem
Our role has been to support that evolution, shaping a brand that brings consistency across a complex and growing environment.
We refreshed the visual identity to introduce greater energy and movement, building on the existing hexagon device while modernising how it’s applied across touchpoints.
From there, the focus shifted to how the brand behaves in practice—across physical spaces, digital platforms, campaigns, and communications.
Supporting growth through clarity and structure
Beyond the core identity, we worked closely with the Park to define and position key initiatives. Each required its own voice and clarity of purpose, while still feeling part of the wider ecosystem.
Through visual identity, messaging, user experience and content refinement, we helped shape propositions designed to attract the right audiences and encourage meaningful engagement.
From project to partnership
As the relationship has developed, our role has moved beyond delivery into long-term brand guardianship.
From wayfinding and environmental graphics to digital journeys and social strategy, we’ve helped maintain consistency while allowing the brand to evolve with the Park itself.
Crucially, we’ve balanced guidance with empowerment, creating tools, templates and frameworks that enable the internal team to confidently manage day-to-day communications, supported by ongoing strategic direction.
A brand that evolves with the place it represents
The result is a cohesive and adaptable brand ecosystem that reflects the energy, innovation and ambition of the Science Park and the businesses within it.
A brand not fixed in time, but designed to grow. Supporting community, encouraging connection, and positioning the Park as a confident, future-facing centre for science and technology.
