Marketing strategy Leveraging tactics and channels to achieve business objectives
What we do
Whether it's for a business, product or service, a clear marketing strategy for going to market is your foundation for awareness and conversion success. We work with you to clearly define a strategic, audience-centric roadmap, helping you to plan your marketing budget, set clear KPIs and streamline strategy implementation and measurement.
Who we've done it for
- University of Southampton Science Park
- RedRock Consulting
- Infinity Motorcycles
- Visit Hampshire
- Hampshire County Council
- Balfour Beatty
Why do you need it?
Whether you are busy with a rebrand, need detailed data on your digital platforms or are looking to better connect with your ideal target audience, we understand how to create strategies that leverage tactics and channels – both online and offline – that achieve business objectives. A defined marketing strategy provides the foundation for engagement, awareness, conversion and return on investment.
How we do it
We like to think of ourselves as an extension of your team, understanding your brand as well as you do and working with you for the best possible outcomes.
1. Audience and channel targeting
Our strategy and creative teams work together to understand your customer, determine what emotional and rational triggers motivate their decision making, and identify the channels that are likely to connect your brand to them at the right time, in the right moment and with the right messaging.
2. Campaign messaging
We work with several of our clients, both B2B and B2C, to clearly define that messaging and the ultimate value proposition that needs to go out into the market. We actively seek out the differentiators and craft them into strong, marketing-led messaging that helps to bolster sales and deliver measurable outcomes.
3. Crafting creative
Once we have identified our audience set and crafted the marketing message relevant to the channel selection, we then set to work with producing creative that will break through the clutter. Our campaign creative seeks to catch attention, engage the audience and drive a specific behavioural action.
We believe we are only successful if we are able to deliver positive results and ROI to clients.
4. Content calendar creation
With all your messaging, creative assets and channels decided, we will then create a content calendar to streamline all your marketing activities in one place. This ensures that everyone has full visibility as to what’s happening and when and allows for consistency and forward planning (we're a little obsessed with being organised!).
5. Timely execution
As an extension of your team, we don't stop at just creating your marketing strategy and complementing assets. We will go on to execute that strategy, deploying your marketing comms across a variety of platforms whether social media posting and community management, blog creation and posting, or any paid media activities.
6. Monitoring, measuring, evaluating
All marketing should be measurable. Our is never done and once a campaign has been executed we will monitor, measure, evaluate and tweak if necessary to ensure your marketing is always working to its fullest potential and converting.
Our marketing strategies focus on identifying channels and audience personas. We deliver omni-channel plans that work to engage audiences, delivering the right message to the right audience at the right time. Ultimately, we want to drive behaviour change, encourage connection and build engaged communities that respond to marketing messages across the lifecycle of a brand.
Are you interested to learn more about how Marketing strategy can make a difference to your business? Well, it all starts with that first “hello” and we’d love to hear from you. If you have a project you’d like to talk to us about, give us a call or get in touch below.