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Digital strategy The basis of measurable investment and action

What we do

It only matters if it is measurable. We create digital strategies that ensure your brand connects with your ideal audience in the digital space. We understand how to activate the appropriate digital channels in order to achieve business objectives. We achieve this by collaborating with you to understand your requirements before we build out a strategy and activation framework centred around data and detail.

Who we've done it for

  • Capita
  • Serco
  • Harbour Hotels Group
  • RedLux
  • Inflowmatix
  • Aster
  • Vivid
  • Bombay Sapphire Distillery
  • Dewar’s Aberfeldy
  • Infinity Motorcycles
  • University of Southampton Science Park
  • Naomi House and Jacksplace
  • Skinora
  • Visit Hampshire
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Why do you need it?

From increased brand awareness, brand lift and audience reach, to lead generation, data capture or CRM - our team of expert digital, social, content and performance marketers partner with you to set campaign KPIs and map out comprehensive roadmaps that enable you to achieve your business objectives. A solid strategy forms the basis of measurable investment and actions.

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How we do it

We seek, actively gather and use insight to inform our creative, experience and strategic delivery.

  • 1. Discovery and goal setting

    Our team of digital and performance strategists takes an omni-channel approach to strategy, approaching goals, objectives and KPIs as our ultimate deliverable. As part of our discovery process, we review direct and indirect digital competitors and we also take a look at any brands or organisations you admire to gain potential inspiration for our own strategic deliverables.

    Depending on the strategic goals, we’ll often also conduct technical audits of any owned channels to spot any potential missed opportunities and look at where certain digital destinations could be elevated or enhanced.

  • 2. Audiences and channel identification

    We review our ideal audiences, define any similar/likely audience groups and determine which channels are likely the best fit your audiences. We review data sets, identify where there may be a need for data hygiene, acquisition or segmentation, and match those data groups with potential channels for amplification.

  • 3. Content types and formats

    We plan out fit-for-purpose content and campaign-related creative and assets to ensure digital marketing can roll out seamlessly and meaningfully.

    Ultimately, we look to leverage digital content, SEO, PPC and social channels in order to drive behaviour change from your audience, delivering the kind of bottom line business results you need from your digital assets and marketing spend.

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The outcome

A comprehensive objective determined strategy with set benchmarks, milestones and measurability at its core. We deliver digital strategies that are informed by data and focused on measurement, and we plan for ROI across omni-channel campaigns.

  • Client feedback

    The Escape has become an extension of our team and we work collaboratively on all Serco’s digital landscape. I have personally found them responsive, very professional and strategic in their approach.

    Corina McCormack
    Digital Marketing Manager, Serco

Let's talk

Are you interested to learn more about how Digital strategy can make a difference to your business? Well, it all starts with that first “hello” and we’d love to hear from you. If you have a project you’d like to talk to us about, give us a call or get in touch below.

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