Marketing management Putting your brand messaging in front of the right people at the right time
What we do
Every brand needs a clear marketing strategy for awareness and conversion success. However, not every brand has the time, resource or expertise to execute a brand strategy. We work with you to define your strategy, audience, and ultimately marketing and wider business goals, and leverage our in-house expertise across all disciplines to create compelling always-on and campaign-based marketing that converts.
Who we've done it for
- University of Southampton Science Park
- Visit Hampshire
Why do you need it?
For us marketing is a hygiene factor and we don't believe brands can truly prosper without it. We understand how to execute strategies that leverage tactics and channels – both online and offline – to achieve your business objectives.
How we do it
1. Audience and channel identification
Our strategy and creative teams work together to understand your customer, determine what emotional and rational triggers motivate their decision making, and identify the channels that are likely to connect your brand to them at the right time, in the right moment and with the right messaging.
2. Campaign messaging
We work with several of our clients, both B2B and B2C, to clearly define that messaging and the ultimate value proposition that needs to go out into the market. We actively seek out the differentiators and craft them into strong, marketing-led messaging that helps to bolster sales and deliver measurable outcomes.
3. Crafting creative
Once we have identified our audience set and crafted the marketing message relevant to the channel selection, we then set to work with producing creative that will break through the clutter. Our campaign creative seeks to catch attention, engage the audience and drive a specific behavioural action.
4. Content calendar creation
With all your messaging, creative assets and channels ready, we will then create a content calendar to streamline all your marketing activities in one place. This ensures that everyone has full visibility as to what’s happening and when and allows for consistency and forward planning (we're a little obsessed with organisation).
We like to think of ourselves as an extension of your team. That's why we don't just stop at the creative stage, we will also execute the deployment of all your marketing activities. Whether that's social media and community management, blog creation and posting, or running any paid media campaigns, our service covers the entire marketing journey.
6. Monitoring, measuring, evaluating
Did we mention we're a little obsessive? Our job doesn't stop either once your marketing has been deployed. Oh no. We will monitor, measure, evaluate and tweak if necessary to ensure your marketing is working as hard as it can, and most importantly delivering positive results.
Our marketing strategies focus on identifying channels and audience personas. We deliver omni-channel plans that work to engage audiences, delivering the right message to the right audience at the right time. Ultimately, we want to drive behaviour change, encourage connection and build engaged communities that respond to marketing messages across the lifecycle of a brand.
Are you interested to learn more about how Marketing management can make a difference to your business? Well, it all starts with that first “hello” and we’d love to hear from you. If you have a project you’d like to talk to us about, give us a call or get in touch below.