Social media marketing Building an engaged social community for your brand
What we do
We are fans of structured social. What do we mean by that? Well, social media marketing is one of those tactics that should never operate in isolation and our team of social strategists, designers and content creators work with you to understand your audience and identify key content, topics and themes that will help you build an engaged community for your brand.
Who we've done it for
- Bombay Sapphire Distillery
- University of Southampton Science Park
- Dewar’s Aberfeldy Distillery
Why do you need it?
We believe that social, done well, supports and forms part of a comprehensive digital and/or marketing strategy. With good structure and planning, we can set clear goals for our social activities and ensure that social contributes to the overall positive returns from digital marketing.
How we do it
1. Audience identification
We identify social audiences and influencers, and put together well-crafted frameworks to ensure the right messaging cadence and the right, fit-for-purpose creative content for the applied social channel, be that LinkedIn, Facebook, Instagram, Pinterest, Twitter or Snapchat!
2. Creative messaging and social content
With purposeful creativity aligned to your brand identity, we work to grab and retain your audience’s attention. We play with content formats – whether that’s static imagery, motion-led graphics, video, illustration or animation – and leverage social as a digital channel to elevate your brand to your target audience.
3. Social strategies
Social campaigns are led and informed by data insights and are constantly open to flexibility and speed, ensuring tactical or topical conversation moments can be positively engaged with by the brand.
- Social content calendars
- Social influencer identification and campaign management
- Social creative content
- Paid social strategies and campaign implementation
- Community management and social listening
Our social marketing services work to deliver an engaged community. We look to build communities around your brand and to ensure that those communities can be monetised, delivering long-term revenue across the life cycle of a brand:audience relationship.
We work to elevate loyalty, entrench brand advocacy and craft a social media presence that, once again, delivers positive returns to the brand.
Are you interested to learn more about how Social media marketing can make a difference to your business? Well, it all starts with that first “hello” and we’d love to hear from you. If you have a project you’d like to talk to us about, give us a call or get in touch below.