Video & Animation Visual stories that capture people’s hearts and minds
What we do
We're storytellers. We create, capture and edit all aspects of video and motion graphics. From corporate stories, interviews, product promotion and instructional videos, to more playful, high-spirited and creative ‘culture-oriented’ productions, video and animation are now firmly at the centre of many brand's content strategies, increasing brand engagement and captivating audience imagination.
It’s easy to think creating good video content is about recording a moment and sharing it with the wider community, but video with value is about telling a story that engages your audiences and builds trust.
Animation on the other hand, allows us to bring any concept to life. We create animations ranging from virtual characters to dynamic 3-dimensional motion graphics across a wide variety of formats ranging from digital out of home to everyday social media.
Who we've done it for
- University of Southampton Science Park
- Bombay Sapphire Distillery
- Change Capital Partners
- HNW Architects
Why do you need it?
Did you know people are twice as likely to share video content with their friends than any other type of content? In an age where people spend less time reading and more time watching, it’s never been more relevant to deliver your content through moving image. If you are struggling to explain complex stories, or want to find a more distinctive way to deliver a message, then video and animation can provide a means of bringing your brand, business, product or service to life.
How we do it
This is always such a fun process, drawing on your brand personality and working closely with you to understand your objectives and, in turn, the best possible approach.
Like most of our services, we begin with research to understand your brand, your challenges and your objectives. We then interpret your brief to determine whether video or animation is best suited and the appropriate channels through which it will be displayed. This will help maximise audience reach and engagement.
During this phase, we also review timings, relevant equipment requirements and recommend location exploration (recces) to ensure we get the best possible outcome for you.
A storyboard helps us test our idea and see how it sits against the project brief. Storyboards are typically sketched (old school we know!) and help us lock down a style for the project and prepare the story scene by scene, whilst enabling speedy changes compared to those further along the process. Our storyboard works a bit like a checklist of the content we need to capture and how it should look so we ensure that nothing is missed.
3. Videoshoot or artwork creation
With the video objectives and style finalised, we move into production. For videoshoots, our team will organise and choreograph everything for the day to ensure all the necessary timings, people and equipment are together and ready.
If we're creating an animated video, this is where our animators start to have fun creating all the assets required and working their magic to bring your static storyboards to life!
4. Editing and execution
With video captured, animation complete and everyone happy, we then head back into the studio for the editing process to begin. For videos this includes selecting the best rushes, colour correcting and re-touching so that our editors can get to work, stitching together the audio with the many different shots into a single timeline.
5. Approval and output
On approval of the finished edit, we will provide you with all the necessary output files so the video can be utilised across your preferred channels.
Creative video production can resolve your business challenges, engage audiences and exceed expectations, placing your brand firmly in their hearts and minds. Research shows video can help sell your business, products and services, with 93% of brands growing their customer base because of video.
Are you interested to learn more about how Video & Animation can make a difference to your business? Well, it all starts with that first “hello” and we’d love to hear from you. If you have a project you’d like to talk to us about, give us a call or get in touch below.