WHO WE ARE The brand connections agency that always asks 'why?'
Connecting brands to the source of their value
Helping brands connect with their audiences is why we exist. It’s our purpose. It’s what gets us out of bed each day and turns the wheels of our agency. But what does that mean? Well, it’s a philosophy and a way of working. It’s a focus that ensures we create people-oriented connector brands.
The Escape in numbers
24 years young
It all started with 2 blokes, a little black book, a giant Nokia, an Escape out the back door and a desire to do it better. 24 years later and we’re a grown up agency. Well, almost.
200 years of combined knowledge and experience under one roof. The perfect combo of smart strategists, brilliant creatives, magnificent managers and technical gurus.
Massive to miniature, our four legged friends are part of the team. They are the masters of positive distraction… it can’t all be work, work, work.
Packed full of character and charm, the house we call home is where the magic happens. It’s purely chance that our garden backs onto a pub. Honest.
What is a connector brand?
A connector brand seeks to understand how best to form a long-term, meaningful relationship with its users and how to connect with deeper intensity and greater frequency. A connector brand knows its audiences, understands their needs and responds strategically and creatively to engage and convert. It realises the value in existing relationships and how to create new ones.
Increase in direct bookings, reducing dependency on OTA's (Online Travel Agent)
Occupancy rate across the park
Baking kits and Baking Club subscription products sold over the past 12 months
Website users more than doubled from 6,000 to 17,000 in the first 10 months
What we do
Our passion for creating connector brands informs our every action and interaction. We interrogate your challenge making sure the ‘audience’ filter is applied.
We identify your users, understand what makes them tick, where they can be found and how they could best connect with your brand. We step into their shoes, living the brand as they see it. We look ahead and identify opportunity and innovation. For us, the work is never done.
What's in it for you?
A brand that is connected to the source of its value – its users, influencers, loyal advocates and brand lovers.
Stand out from the crowd
A brand that is differentiated visually and verbally based on audience insight.
A brand that engages in a unified, consistent, timely and persuasive way across relevant channels.
A brand that maximises competitive advantage based on people over product.
A brand that adds bottom line value based on strategic and operational alignment.
The way we do things
We live and breathe insight, strategy, creativity and technology, but there’s more to us than that. We’re driven, relentlessly compelled to achieve, curious to know more and open-minded about what next and where next. We have the courage to try new things, embrace the unexpected and step out of the comfort zone. We are The Escape and this is how we do things…
1. We ask why
Why… or purpose, is at the very heart of all our work. We ask why with the end users of our client's brands in mind. We create why so the brands we work with have purpose. We challenge why to ensure we solve problems and deliver value. We use why to ask ourselves if we’ve produced our best work.
2. Listen and learn
We pride ourselves on asking all the right questions, but more importantly, listening to the answers and being open-minded before we make assumptions. We’re inquisitive and love to learn. We know each client, brand and person we partner with is unique, so we treat them as such, taking the time to listen, learn and understand.
3. People partnerships
Successful outcomes rely on strong relationships, friendships even, and this has been our foundation for success for the last 23 years. We focus on knowledge, mutual respect, trust, honesty and collaboration. If you’re looking for a supplier, you’ve come to the wrong place. If you’re after a brand guardian and committed extension of your team, then hello.
4. Deep thinking
The first idea is rarely the best idea, so we don’t stop until we’ve thought hard, explored every angle and tested every possibility to ensure we have done our best, for you. From client service to creative concepts, the simple to the sensational, we take on every challenge with a courageous, deep thinking approach.
5. Always aspirational
Whatever your measurement criteria, expectation or desire, you can rest assured that our own benchmark of success will be higher. We are only as good as the last thing we did, so it needs to be the very best each time. We hold the achievements of our work and our client's success in the highest regard, so you can guarantee we will always be aspiring for greatness.
6. Make work fun
For us, hard work is a hygiene factor. But life gets very dull very quickly if you don’t have fun while you’re doing it. So, forgive us the studio banter, fancy dress moments, BBQ’s under a brolly and the pimping of an Escapee Facebook page (never leave your laptop unattended!). It’s these things that keep a smile on our faces and the creative courage flowing through our veins.
Meet the team
200 collective years of expert strategic, creative, technical and client service talent, working on some of the world's biggest brands across property, tourism, hospitality, services and more. We're Made of Masters, you won't find any Jacks here...Meet our Escapees
Values & Culture
People and culture is the beating heart of our agency. We're kind, empathetic, hard-working, fun, silly, and not afraid to make fools of ourselves, but with shed loads of talent thrown in too.View our values
Clients we call friends
Since our formation in 1998, we have been fortunate to partner with an inspiring array of global enterprises, SMEs and exciting start-ups. The common theme? They’re all brands that share our passion for purposeful connections with people.