INSIGHTS How to write the perfect blog post

Most of us think that writing your own blog post should be easy. All you need is a content strategy and some creativity and you’re ready to go, right? Wrong!

For most, the minute it’s time to get in front of your keyboard is the exact same moment when writer’s block kicks in. Where should you start? How long should it be? How will you get conversions? You can take a deep sigh of relief as we dive into a few simple steps to writing the perfect blog post. 

Who are you writing for? 

It’s important to know your audience before you start writing. Who are they and what are they looking for? You can do this by conducting industry research and checking what competitors are doing. 

Choose a captivating topic 

Keeping your audience in mind at all times, think about what would be most valuable and relevant to them. 

Look into things

Once you know what topic you want to address and have thought about what you want to say, look into articles or other related posts. You could address questions which haven’t been answered, or add your own personal spin. 

Pull them in with your headline 

You want to ensure that you have a compelling headline, one that will make users want to know more and even share your article with others. With this being the first thing users will see, you want to make sure you’ve put enough thought into this as it’s crucial for success. 

Break it down correctly

Format your post correctly so that it’s broken down into shorter paragraphs and doesn’t seem too overwhelming to read. The majority of users skim through posts before deciding whether they’re going to read them or if they’ll be beneficial at all. Adding subheadings may help with this too in an attempt to make your post more clear and concise, which will help visitors absorb more information in less time. Keep in mind that you want to do all you can to make sure that your post is easy on the eyes.   

Don’t forget about bullet points 

• Who doesn’t love a bullet point list!?
• To add to our previous point, make the experience of reading your post easy.
• Highlight important information using bullet points.
• Avoid turning all your paragraphs into bullet points though, as this will most likely become overwhelming and drive readers away.
• The ideal scenario is to use a blend of bullet points and full paragraphs.
• Format them as headlines, not as complete sentences. 

Add visuals 

Adding images to your post will not only attract attention, but could also boost engagement. Rather than using stock images, take some time to take your own photos or organise a photoshoot so you have a whole image library to dip into. This will add a personal touch while breaking up the text in your post. 

Optimise, optimise, optimise 

Once you have everything you need for the perfect blog post, it’s time to optimise for important SEO ranking factors. You want your post seen, yes?! Add elements such as meta title and description, using relevant and ranking keywords. Schema markups, or structured data, will improve rankings and will return more informative results to users. 

Conducting a competitor analysis will allow you to see if you’re addressing applicable topics and will give you the chance to outrank your competition. Integrating with Google Analytics and other tools will provide you with insights on how users are viewing your content. 

With these tips we hope that writing a blog post is simple and won’t take up too much time. And let’s not forget, we hope that it will bring in more conversions too!