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DX DELIVERY Industry defining website delivered exactly

The brief

DX partnered with us when it became apparent that their old website was no longer achieving the desired results or showcasing all their new services in line with their ambitious business objectives.

The requirement was a new website structure focused on seamless key user journeys, an attractive user interface and engaging content, generating quality leads and decreasing contact centre enquiries with more online help. 

Services provided

  • Video & Animation
  • Photography
  • UX & UI Design
  • Website & App development

Project team

  • John Pike
    John Pike
    Strategy Director
  • Tom Hopkins
    Tom Hopkins
    Senior Front-End Developer

The challenge

Increase organic website traffic

To drive more, qualified and quality traffic to their website, through SEO and engaging content.

Increase goal conversions

To seamlessly move users through the website journey, resulting in an increase in conversions.


Highlight their range of services

DX have a range of services that many customers were unaware of, so a whole new visual system and navigation was required to bring these to the forefront and increase conversions.

Improve the customer experience

To improve the experience for customers and reduce bounce rates by improving content, access to help and information and adding Live Chat functionality.

The solution

For us, the right solution can only ever be found with fantastic client collaboration and a mountain of research and insights! That's why we held numerous discovery sessions with various stakeholders across the business, to really understand the business objectives for DX, as well as the objectives of their customers.

The result was a website with purpose.

Our team of UX and UI designers and developers, created a new site structure focused on key user journeys, clear navigation, exceptional customer experience, promotion of the full range of services available, as well as a stunning new and modernised visual system. 

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The performance

  • 44.4%

    Increase in new users to the website

  • 59.1%

    Increase in sessions on the website

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    The Escape continue to impress with their professional manner, creative ideas and the way they care and have really got to know DX.

    Beverley Weston
    Marketing and Communications Manager

Final thoughts

Having identified early on DX's passion for exceptional customer service and accuracy of delivery, it was clear that this website not only had to be head and shoulders above the competition, but more importantly to deliver exactly (pun absolutely intended) on what the user was looking to achieve. 

The result was a website that not only looked the part, but was built with the customer journey at its heart, and optimised to perform.

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If you would like to find out more about how we can help you connect strategically, creatively or digitally, then call us or get in touch. We’d love to hear from you.

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