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Insights Revitalising your website for better user engagement this spring

John Pike
John Pike
Strategy Director

13 Mar 2024

3 minute read

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Spring time… It’s not just a time for clearing out those dust bunnies from under your bed but it’s also the perfect moment for a digital declutter and refresh. And who better to lead the charge than your friendly neighbourhood UI UX agency? That’s right, as the flowers bloom, so should your website. Let’s talk about sprucing up your online digs to make sure your user engagement is buzzing like a bee around a blossom!

Out with the old, in with the new UI

Okay, let’s be honest with ourselves for a second – does your website give off that "I was built when dinosaurs roamed the Earth" vibe? If so, that’s a no-go. Any UI agency worth its salt knows that the look and feel of your site not only needs to be eye-catching but also finger-clicking good. But what does that mean? It means easy navigation, intuitive layout, and responsive design that adapts. 

UX: The heartbeat of user engagement

Now, onto the user experience (UX). This is where a UX agency comes into its own and steps in to make sure your website is in the best place possible. Enhancing UX means really digging deep into what makes your users tick—or click.

Spring cleaning your UX involves streamlining processes like forms, checkouts, and navigations. It's all about decluttering the user journey. No one likes a messy path full of obstructive pop-ups and confusing pathways. Just as you’d prefer a pleasant walk in the park, your users want a smooth stroll through your site.

Testing and feedback: listen to the chirping

With any change, testing and feedback are as crucial. Any UI/ UX agency worth its salt won’t just make the updates for the sake of it, the updates are crucial to helping stand your website in good stead in the future. We always recommend A/B testing different design elements as this can tell you what’s working and what’s not.

Use this time to gather user feedback actively. It could be through surveys, user testing sessions, or feedback forms. What do they love? What drives them bonkers? This is invaluable because, at the end of the day, your site is for them!

Accessibility: making your website usable for all

Ultimately, your website should be usable for everyone but an aspect that often gets overlooked is accessibility. This isn’t just a nice-to-have; it’s a must. While WCAG 3.0 hasn’t yet been released, it’s important to at least be working within 2.2 in the interim. Ensuring your website is accessible to all, including those with disabilities, is crucial. This could mean having text-to-speech options, ensuring high colour contrast, and more. After all, what’s the point of having a beautiful website if not everyone can enjoy it?

A spring in your step

In conclusion, refreshing your website’s UI/UX isn’t just about slapping on a new coat of paint. It’s about thoughtful changes that align with enhancing usability and ensuring a good user experience.

So, why not put a spring in your digital step this season? It’s time to let your website blossom into its full potential. And remember, a good UI/UX agency knows what they’re doing, and they’re ready to help get your website in the best shape. 

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If you would like to find out more about how we can help you connect strategically, creatively or digitally, then call us or get in touch. We’d love to hear from you.

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