University of Southampton Science Park Creating the home of the gamechangers
The brief
The University of Southampton Science Park approached us to help them revitalise their brand, digital presence and carve out a new strategy and tactical plan for the business across all marketing channels.
The business objectives were to attract new companies to reside on the park, retain existing tenants, engage the park community and drive additional revenue streams.
Services provided
- Brand strategy
- Brand identity
- Design & Illustration
- Digital strategy
- UX & UI Design
- Website & App development
- Marketing management
- Social media marketing
Project team
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Emily BarnettClient Partner -
Guy NicholsonHead of Brand and Creative -
Ian MumfordChief Executive Officer -
John PikeStrategy Director -
Tom HopkinsSenior Front-End Developer
Our approach
An in-depth discovery process helped us identify a distinct purpose for the science park that was not clearly articulated through their brand, visually or verbally. We defined a new brand strategy for the park, creating a position and value proposition, as well as brand values and personality. This definition informed the visual brand, a key component that needed moderinising to help the business achieve its objectives. Through our brand journey we created 'The Home of the Gamechangers', both visually and verbally.
The new brand required activating across all marketing channels. We created a marketing strategy and tactical plan that was centred on our audience definition. It included updating the website and formalising a content strategy. We also took ownership of the park's social media and events, working hard to build awareness with non-park residents and increase engagement with the existing park community. We also updated all tactical materials such as literature, signage, wayfinding and screen-based content.
A key channel for business credibility and performance was a new wesbite. Using the audience insight gathered at discovery, we created a new site map and planned the key user journeys and UX to find a balance between acquiring new tenants and serving the park community. Our design and content strategy was to raise the profile of the new brand and position the 'Home of the Gamechangers' as a destination, not just a business park. The narrative was supported by new video content and photography.
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We continue to be the brand guardian and marketing partner for the University of Southampton Science Park. Ongoing activities include SO Magazine, the park's bi-annual magazine designed to showcase science and technology in the region and specifically the gamechanging businesses and people on the park. Monthly activity also includes events, branding, interior graphics, social media, content and PR, literature, awards and website management and maintenance.
The outcome
The park has gone from strength to strength. Occupancy has risen to 90% and our focus on community events has seen the residents come together to collaborate both professionally and personally. The park has won Business Park of the Year at the South Coast Property Awards and the awareness and profile of the park has improved regionally and nationally. The park is now considered one of the top 5 science and technology parks in the country.
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The results
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90%
Occupancy on the science park has increased from 70% to 90%
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60%
Increase in event attendance, both face to face and virtual
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45%
Improvement in social media likes, comments and shares
Let's talk
- Call us +44 (0) 1256 334567
If you would like to find out more about how we can help you connect strategically, creatively or digitally, then call us or get in touch. We’d love to hear from you.