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Insights Refresh your digital strategy for the new financial year

Andre Wilkinson
Andre Wilkinson
Performance Strategist

01 Apr 2024

3 minute read

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Springtime is often synonomous with nature spurting into life but also – let's not forget – the dreaded yet satisfying spring cleaning. But have you thought about giving your digital strategy a refresh too? Now's as good a time as any to spruce up your digital presence. So let's dive into how you can clean up your digital strategy services for the new financial year.

Out with the old, in with the new

First things first, let’s tackle that digital closet of yours. We all have old campaigns lingering in the corners, gathering dust. We always recommend taking a thorough look at what’s worked and what hasn’t. Keep the winners, learn from the losers, and don’t be afraid to pull the plug on the has-beens. Remember, it’s about quality, not digital hoarding!

Analyse and audit

Start with a solid audit of your digital assets. This includes your website, social media profiles, blog posts, and all those ad campaigns running in the background. Look for content that is outdated, underperforming, or just plain ol’ irrelevant. These are your first candidates for a cleanup.

Refresh your content

Once you've identified the weak links, it’s time to refresh. Update your most important web pages (we're looking at you, homepage and services page) to reflect your current digital strategy services. Got a blog? Update your key posts, sprinkle in some current stats and maybe a meme or two (because why not?), and make sure they continue to drive the right traffic.

Realign with the times

Now, cleaning is great and all, but realigning your digital strategy is where the magic happens. The digital landscape is about as stable as the Great British weather – always changing. What worked last year might not get a second glance this year. So, how do we keep up? We’re glad you asked… 

Set new goals

Clear out those old KPIs and set new ones that reflect your current business objectives and the latest market trends. Want more engagement? Looking to boost conversions? Or maybe you want to increase your brand’s reach? Set goals that are specific, measurable, achievable, relevant, and timely. Yep, that’s SMART, alright!

Embrace current trends

With your goals set, look at the current trends in digital marketing. Maybe it's time to invest more in video content, or perhaps AI is your new best friend? Let’s make sure your strategy is as current as the morning headlines.

Tools of the trade

Alright, enough with the planning – let's talk tools. There are tons of digital tools out there that can help automate, optimise, and analyse your digital strategy. From SEO tools that help your site rank better to social media schedulers that keep your posts on point, make sure you're equipped with the best. Not sure which tools to use? Don’t fret! As digital strategy experts, we’ve got the lowdown on the tools that can make your life easier and your strategy sharper.

Test, learn, adapt

We're big fans of the motto "test, learn, adapt." Once your spring cleaning is done and your strategy is sparkling clean, it’s time to test everything. Run A/B tests on your emails, experiment with your ad placements, and tweak your social media ads. The digital world rewards the bold and the experimental. Learn from each test and adapt your strategy for better results.

Refreshing and realigning your digital strategy regularly isn't just a chore – it's a necessity. But don’t worry, we’re here to make sure that this process is as painless as possible. Remember, in the fast-paced world of digital marketing, being static is akin to going backwards. So, let’s move forward, let’s innovate, and let’s make this financial year the best one yet!

So, what do you say? Ready to dust off the cobwebs and give your digital strategy a well-deserved makeover? Here’s to a fresh start and smashing those new targets!

Let's talk

If you would like to find out more about how we can help you connect strategically, creatively or digitally, then call us or get in touch. We’d love to hear from you.

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