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INSIGHTS Feast: How to develop a content marketing strategy for 2022

15 Dec 2021

28 minute watch

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In this webinar, our Head of Marketing, Nicky Chute, discusses the vital topic of content marketing and how to develop your content marketing strategy for 2022 to help drive value, loyalty, advocacy and ultimately leads. 

Here are some of the themes we explore:

  • What is content marketing?
  • Why content is fundamental to your overall marketing success
  • Types of content that go beyond the classic blog post
  • How to create content with value
  • Understanding what content is relevant for your audience
  • Using content to drive SEO

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