FEAST How to develop a content marketing strategy for 2022
Do you have an appetite for knowledge and a thirst for staying on top of your game, but simply can't afford to give up two hours of your precious time? We get it.
Introducing the latest addition to our Feast series, Bite-Sized are our short and sweet online webinars. At just half an hour each, you'll be able to grab a coffee, learn something new from one of our team of experts, and all before your Inbox has a chance to implode.
In this webinar, our Head of Marketing, Nicky Chute, will discuss the vital topic of content marketing and how to develop your content marketing strategy for 2022 that will drive value, loyalty, advocacy and ultimately leads.
Here are some of the themes we'll be exploring:
- What is content marketing?
- Why content is fundamental to your overall marketing success
- Types of content that go beyond the classic blog post
- How to create content with value
- Understanding what content is relevant for your audience
- Using content to drive SEO