Cornflower An expressive identity for a business in full bloom

Cornflower is a leading supplier of bespoke printed products and souvenirs for visitor attractions across the UK and beyond.

After nearly 30 years with the same identity, the business recognised it was time to evolve. Their long-standing brand reflected heritage — but not the creativity, scale, or ambition that now defined them.

The challenge? To create a brand that honoured Cornflower’s history while positioning them confidently for the future.

We partnered with Cornflower to reimagine their identity from the ground up. Drawing inspiration from the expressive nature of their work and the heritage behind their name, we created a bold new visual language that brings the cornflower symbol to life. Brushmarks, curated typography, and a flexible design system combine to give the brand a tactile, contemporary edge — equally at home in galleries as across digital touchpoints.

To complete the transformation, we rebuilt their website — rethinking the user journey, uniting multiple sub-brands, and introducing new features to support their non-transactional sales model.

The result is a confident, creative brand ready for the next chapter of Cornflower’s story.