We always love to pick the brains of our Escapees to find out what they’re loving in the marketing sphere. Shall we jump in?
Guy – Creative Lead
Over the last few weeks, I’ve really been loving the Helm Gallery exhibition reimagining the Mr Men and Little Miss characters. This is close to my heart, as not only did one of my late friends work closely with Roger Hargreaves – the Mr Men creator – but these characters are probably one of the reasons I turned to illustration when I was growing up, so no doubt have had a big influence on me throughout my career.
Aside from that, I just think this exhibition is super clever in the way it’s showcasing characters so many of us grew up with in a completely new light. All in all, it’s just a great celebration of my childhood by some of my favourite contemporary artists.
Image from The Helm Gallery exhibition – Mr Men and Little Miss Reimagined
Karina – Project Partner
Since the start of summer, there have actually been a couple of ad campaigns that really stuck out for me. I think one of Innocent’s latest campaigns, ‘run out of time’, was well done. The concept of representing the good ingredients in their smoothies by not being able to run through them all in an ad works well.
I also thought McDonald’s did a good job with their May campaign where they removed the smile from the Happy Meal boxes to show children it’s ok not to be happy all the time. The children can then add an expression to the box themselves. This was predominately done throughout May (with it being mental health awareness month) but I think it’s important to share this message throughout the year.
Tara – Creative
It’s not an ad or a campaign as such, but I’ve really enjoyed seeing the roll out of EE’s new experience centres. In today’s world, many believe a brand is defined by its colours, typography, and graphic elements. However, these are just small pieces of a much larger puzzle. A brand’s true essence lies in the customer journey and experience. Without customers, a brand holds no meaning. Emotion is at the core of every brand; without it, there is no life.
EE has recently exemplified this through the launch of their innovative retail experience store, designed to help customers navigate new technology. This space is a testament to how a brand is much more than just its visual elements; it’s about crafting an exceptional, immersive experience. While the store features EE’s iconic blues and yellows, the environment immerses visitors in the brand’s ethos. From the soft furnishings to the tech corners and gaming walls, every detail is meticulously curated to enhance the customer experience.ll in the past.
A brand’s true power lies in its ability to create meaningful and memorable experiences for its customers.
What have you been loving over the last couple of months? We’d love to hear!
