Did you know that Google looks at over 500 signals to determine whether or not to index and rank your website in search results?
To be successful in today’s digital landscape, we have to play by Google’s rules.
Google's mission is to serve the most authoritative result to its user based on the search query displayed. It uses an algorithm which looks at up to 500 signals in order to rank those pages. Some of those are:
- HTTPS security
- Onpage code (like schema)
- Behaviour metrics of users (e.g. was the user satisfied with the information?)
- Crawl rules
...and many many more.
Using the right code, content and/or metrics can help catapult a brand into stardom for particular keywords or search phrases. For example, implementing job schema on a job listing website can help to increase impressions from 1,000 to more than 2.5million - if done correctly.
So, how do you know if your website is set up to be compliant with Google’s guidelines?
Google technical audits/search compliance is a way of reviewing your website and ensuring that you are adhering to the technical and search engine optimisation (SEO) guidelines.
Technical audits, or search compliance audits, should be seen as insurance and brand protection...if you aren’t following the rules, you can be sure your competition is.
In order to benchmark your website or domain, our search team conducts a full technical SEO audit of your website. We look at elements like:
- Website speed
- Mobile optimisation
- Technical SEO
- Benchmark analysis
- Offsite SEO
- Onsite SEO
And, based on Google’s report, we give you a score as well as your technical implementation checklist, ensuring you can prioritise any immediate compliance requirements and increase your digital discovery.
Reach out to The Escape if you are looking to increase your organic traffic and bottom line, and would like some advice about how to do so.