CAREERS Head of Marketing

About the role

As Head of Marketing, you’ll own the strategic Marketing function within The Escape, both internally and externally. Internally you will identify how we can promote our offerings to our target audience with ROI in mind, using data as your guide, through events, content, campaigns and various other marketing methods. You’ll create, manage and report back to the SLT on your strategy and budget against pre-agreed KPIs. Externally you will lead, as part of the studio team, on marketing retainers and projects to deliver value to our clients, providing strategic plans, guidance and recommendations where appropriate. Naturally, this role will play a part in supporting new business and retaining existing. You will be expected to support all outreach activity, including attending networking events, working on pitches and proposals and assisting where required with creating and landing opportunity.

The skills to pay the bills

Using marketing software
You are proficient in using Hootsuite, MailChimp, Monday CRM
Creating strategies
You are able to listen and advise on client goals and objectives using the SMART framework to help inform a prioritised rollout strategy based on business KPIs.
Pitch, proposals and quoting
You take ownership of marketing pitches, proposals and quotes with competency, accuracy and accountability.
Benchmarking reporting and measurement
Owning the strategic creation of and regularly reporting on the value and return on investment based on business KPIs, with insights and recommendations, both for clients and the SLT.
Opportunity identification
Using data and insights to help identify upsell opportunities that provide value to clients and in turn, grow The Escape.
Content creation
Creating meaningful and purpose-driven content, aligned with business goals and strategies, for optimum audience engagement.
Events, networking and relationship building
You are willing and able to actively go out and promote The Escape and build relationships with potential, new and existing clients. You are comfortable organising and attending events and being a spokesperson for the business with the aim of identifying and closing new business opportunities.

We'll need you to...

Be knowledgeable of:

The marketing mix, and how best to utilise this knowledge for the benefit of The Escape and it’s clients
Business commerciality and the impact marketing has on new business.
Technology and how to use tools and systems to your advantage.
Industry events and networking opportunities, and how best to be present and utilise these.
Standardised processes that work for everyone, not just personal preference.
Support resources for holistic marketing methodology.
The latest industry trends
Marketing communities and the support they can provide.
The importance of SEO and its application.

You have a personal aptitude for:

Quality and attention to detail; you’re proud of yours and your team's output.
Integrity; behave ethically and do the right thing, even behind closed doors.
Empathy, you’re polite and considerate to clients and Escapees and understand that we’re all working toward the same goal.
Active listening; being able to listen attentively and understand both client’s and your team’s needs.
Critical thinking: Being able to think critically about ideas and strategies, and make well-informed decisions.
Intuition; in the absence of data and more than just a guess, using your knowledge and industry experience to make informed decisions.
Self-organising and time management, you take responsibility for your own schedule and workload. You know what’s expected of you each week and can confidently discuss competing priorities on your time.
Resourcefulness; able to find and use the resources you have available to you, no matter how limited they may be.
Resilience and tenacity, you handle constructive criticism. When faced with a challenge, you step up to solve it and do not wait for others to work it out for you.
Curiosity; self-development skills to keep up to date with fast-changing trends.
Communicating at all levels, clearly and appropriately, internally and externally both in written and verbal form.

Some of the clients we call friends

Here are just some of the household names you can expect to be managing:

Harbour Hotels Group
Infinity Motorcycles
Bacardi
Smeg
Capita
Serco Plc
Bombay Sapphire Distillery

A few small perks to brighten your day

25 days holiday per year + bank holidays, and:
- A bonus day off on your birthday
- Agency-wide Christmas shutdown
- An extra day off for every 5 years of employment
Hybrid working
Pension scheme
Training and professional development relevant to your role
2 paid volunteering days a year for a charity of your choice
Culture and wellbeing activities
Bring your dog to work
An ‘always-open’ drinks fridge
Regular cakes and goodies in the kitchen
Monthly lunches and end-of-quarter celebrations
Cycle to work scheme
Thursday afternoon is the new Friday with ‘beer-o-clock’

Salary

£55,000 to £60,000 depending on experience. This role is also open to part-time applicants looking for 4 days per week (with a prorated salary).

We appreciate the value of talent, so we’re not afraid to provide the right financial package for the right person.

D&I policy

Our people are our priority, regardless of their sexual orientation, ethnicity, religion, physical ability, social identity, age, or beliefs. This naturally includes when we're recruiting. We believe diversity plays an integral part in allowing us to be better at what we do and we aim to empower everyone to feel their best selves, both professionally and personally.

What next?

If you think this sounds like you, then what are you waiting for? Email your CV and cover email, explaining why you think you would be a great candidate for the role, to [email protected]

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