Search Engine Marketing
What is search engine marketing?
Search engine marketing (SEM) is a generic term for the set of online marketing techniques that enable your website to become more visible on the web and attract relevant traffic.
- Search engine optimisation (SEO) and content
- Articles, tools and link bait
- Pay-per-click advertising
- Social media marketing
- Paid Inclusion into directories and websites
Increased (relevant) website traffic
By ascertaining the appropriate mix of SEM techniques, you will see a difference in the amount of relevant traffic your website attracts and the profile you have in the search engine results pages (SERPs) for specified keywords and key phrases. Content optimisation is a part of that, as is online promotional activity.
That said, it is essential to ascertain what it is you want from your website and the visitors you attract. From there we profile potential customers and focus on the way they may interact with the web. This way, any technique we employ will be more focused to your target audience.
Changing face of search
Search on the Internet is changing. As we all clamber to be indexed by the search engines it has not only harder to compete in the page rankings (SERPs), but also to get found generally for generic search phrases.
That's why a more rounded approach is required to attract relevant traffic through sources other than search engines. The more varied the approach of your online marketing, with your targeted and consistent message, the more likely your website will work harder for you in terms of delivering on key performance indicators.
Our online marketing team
In the dark upstairs of our Hampshire Office (Basingstoke) we have a team of web developers and online marketing geeks busy beavering away. They work hard to ensure that no stone is unturned and if something new is happening in search engine marketing, we tend to know about it.
