Pay Per Click (PPC) Advertising
Using pay per click (PPC) and pay per action (PPA), we can attract relevant traffic to your website, quickly.
- Google Adwords - search and content networks
- Yahoo Search Marketing - search and content networks
- Microsoft AdCenter
- Facebook Social advertising
Creating effective PPC campaigns
The success of advertising using pay per click is much more than simply creating an advert and choosing some generic keywords. This is a sure fire route to wasting your advertising budget by paying high amounts of money (per click) for visitors to your website who aren't even interested in your products and services.
We create PPC campaigns using tried and tested methods to maximise your budget, attracting only relevant traffic - people who are more likely to buy / sign-up or contact you, when they get to your website.
Quality, not quantity
Rather than focus on quantity of paid traffic, we much prefer to take a more focussed route with PPC to attract specific people by using specific keywords, specific adverts and specific landing pages.
This maximises the efficiency of search engine quality score systems, reducing the amount your advert costs, allowing for more 'shows' of your advert at the right time.
- Establish Goals of your pay per click campaign
- Establish initial keywords through research
- Break down your campaign into specific sales messages
- Create variants of advert text
- Create advert relevant landing pages
- Test, change, test, change, test, change...
