E-Mail Marketing
We create sustainable e-mail marketing strategies based around permission.
Although there is a case for e-mail blasting massive groups of people coldly, brand development requires trust and buy-in, which is a more sustainable business proposition with e-mail, as the technology changes to detract spammers.
Permission
Permission Marketing, a phrase coined by Seth Godin, is a process of developing customers through permission, refinement and relevance, as opposed to traditional direct "one way" marketing techniques.
- Customers choose you
- You create relationships organically
- You send messages and measure the results and actions
- You refine your database to send more specific messages
- You develop trust - creating a sustainable marketing channel
Collecting data
By establishing your online business objectives, we help you to develop and grow your email marketing database organically, and through direct campaigns.
We put the right messages online to attract people to subscribe to your marketing communications. This usually comes through financial, emotional or intellectual incentive.
E-mail marketing strategies
Using the collected data, we start to send regular, on-topic marketing messages, measuring the results to refine future messages and, just importantly, your database. This builds trust and relevance into your database - truly worthwhile commodities in marketing.
The more relevant your marketing message to your customers, tailored into groups for maximum impact, the more powerful and cost-effective your campaigns. Our experience shows us the massive business benefits, medium-to-long-term, of working harder up-front to develop this trust.
