Online Article Marketing Seminar
22nd May 2008
9.00am - 11.30am
presented by Craig Killick
More and more companies are utilising their knowledge to leverage awareness for their products and services. Thought leadership is an effective strategy in terms of marketing and the power of the web means your reach can have a real impact.
We will look at how you can utilise your knowledge-base to market your business in a cost-effective way, using case studies and white papers to add value for your current customers and raising your profile to generate new business leads.
We will cover
- The viral nature of content online
- Constructing compelling articles and case studies
- Why hiding knowledge away from competitors could do more harm than good
- Maximising reach with online PR
- Using a Blog for Thought Leadership
You will leave with a practical understanding of how you can apply the principles of article marketing to your business.
Free registration
The seminar is free but places are limited so please book early.
