A little bit about the project

Royal Racing are a world renowned downhill mountain bike clothing and accessory manufacturer. So when they came knocking at our door, we (and not just the mountain bikers amongst us) got just a little bit excited at the prospect of working with them.

Royal wanted a new content managed website with full e-commerce functionality with regional store control. Naturally The Escape obliged, undertaking a creative approach that strikes the right balance between downhill adrenalin fuelled riding, and a more sophisticated, on-brand lifestyle approach. The site allows you to do all the usual e-commerce stuff, as well as share products on Facebook, MySpace and Twitter, see customer reviews, get the low-down on the Royal athletes and join the Royal Family (unfortunately it won't get you an invite to Kate and Wills' wedding).

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Client

Royal Racing

What We Did

• Website design
• HTML & CSS
• Magento e-commerce