A little bit about the project

Sometimes it's amazing what a little scamp on a bit of paper can turn into. That's what happened with the Absolute brand. Our little scamp turned into a significant evolution of the Absolute brand.

As well as delivering the brand, a suite of websites and a good chunk of other marketing goodies, we took the evolved brand and re-designed the companies Corporate Profile. We were tasked with elevating the value and position of the Absolute offering through a sophisticated book that illustrates the breadth of vacation and lifestyle options available. The finished piece uses the square of the brand to maximum effect with the sensory aspect of the item maximised through a Curious SKIN outer, foiling and a soft un-coated stock held together with perfect binding. Gorgeous... even if we do say so ourselves.

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Client

Absolute World Group of Companies

What We Did

• Branding
• Sales brochure design
• Print specification