For MultiTaction launched at the beginning of February. MultiTaction specialise in the design and build of innovative software and unique display hardware, creating fabulously large interactive work environments. Think Minority Report and you’re on the right lines here.
We’ve been working with MultiTaction for over a year now and our journey started by firstly looking at their brand identity. More on that in a case study to come.
The new website for MultiTaction would not only bring them visually up-to-date online but it would also signify the start of a change in direction for the business. Previously, a lot of the their technology and displays were implemented through third party AV integrators. Going forwards, MultiTaction wanted to start dealing directly with clients, working with them, not through AV integrators, to create bespoke business solutions.
For this reason, the new website needed to position MultiTaction as a serious player in the interactive screen market, appealing to Fortune 500 and FTSE 100 companies alike.
Our responsive website development project began with us scrutinising the existing site, figuring out what was working and what needed to change. We used Google Analytics to assess the important pages and worked closely with our client team to decide what content should stay and what was no longer relevant.
This process led to us producing the site's information architecture (IA) and high-fidelity wireframes for desktop, tablet and mobile viewports. Our ‘Discovery’ phase of the project allowed us to create the key user-journeys for the site, focusing on where the key information pages needed to be to ensure that the user would find them quickly and intuitively.
The design stage followed, building on the agreed wireframes we produced the designs in Photoshop using Smart Objects. Each user interface (UI) component was separated out to form one master UI kit. It’s from this UI kit that our developers would then build and create all of the bespoke user interactions that appear throughout the site.
We also implemented HTML5 video on the homepage hero space to give that added ‘wow’ factor. The site has a flexible layout provided by a custom block management feature in the CMS. This allows our client to control the structure and layout of the content throughout the website in a user-friendly way that doesn't compromise on the design.
As development neared completion, our quality control and user acceptance testing (UAT) phase began, checking the site on all devices and browsers ahead of the eagerly awaited go-live. So far the site has been a huge success, you’ll have to believe us when we say that the number of new client and business enquires from across the globe has been huge. More news to follow in due course on this exciting project… but in the meantime you can check out the new website here.
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