Choose 30 wins three awards


That was that then. 2010 done and dusted in a blink of an eye.

But if we can start 2011 the way we finished 2010 then we’ll be pretty happy. To the sound of fanfares and cheering crowds, we’re dead chuffed to announce that towards the end of last year we bagged 3 awards for our work.

You may remember a year or so ago we produced an identity and campaign for a Hampshire County Council initiative called Choose 30. We, and our client, were very happy with it at the time but as we always say, the proof is in the pudding, and this initiative has gone on to prove its effectiveness. Because of this, the scheme has been submitted for, and won, a Prince Michael (of Kent) International Road Safety Award. The judges agreed that the initiative had met all six of the award criteria, namely: innovation; achievement; commitment; was well researched; had the ability to be replicated; and was sustainable. Although we cant take the credit for every criteria of the award, we’ve gone a long way to help HCC make this such a success with a considered and effective brand, campaign and marketing strategy.


Not entirely happy with just ‘Royal International success’ it was felt that Choose 30 also deserved some National recognition. So step up Highways Magazine, crowning Choose 30 the Road Safety Scheme of the Year in their 2010 Excellence Awards.

As always, it’s great to work with Hampshire County Council on these initiatives. They give us the creative ‘freedom’ and we make it happen. We’d like to take this opportunity to pass our congratulations to them for the success and effectiveness of Choose 30.

But lets not stop there eh? While we’re on a roll…

Again, its with HCC that we share another success. Hampshire Now won Best Magazine at the prestigious CIPR Wessex and Channel Islands PRide Awards 2010 at the De Vere Grand Harbour in Southampton. Hosted by Steve Power from Wave 105 and sponsored by PR Week, these Awards recognise excellence and reward achievement in public relations and communications across the UK in 17 categories.

The PRide Awards are the only regionally-focused PR Awards in the UK. They are managed centrally from CIPR HQ in London where judges from across the country review the entries submitted.

Not bad eh?

We think that’s a pretty good way to end 2010. We’ve certainly had worse. Congratulations to all involved both Escape and HCC side. Lets look to trump it in 2011 (insert your own seasonal sprout related pun).

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