Having worked with Advanced Inc, (Canadian based AV consultants providing design and implementation services across Canada and North America), for over 4 years, we were excited when we got the brief to refresh their brand and create a shiny new website www.advanced-inc.com for (primarily) their corporate audience.
The priorities for the website were that it should be highly impactful, visually appealing, sleek, modern (with a sense of style) and built as a user friendly content managed system so that it can be fully maintained by the client. The site also had to be search engine optimized and responsive (so that it can be viewed on all devices) and make use of social media tools.
The look and feel of the website centers around the bold, dramatic and impactful imagery which helps to showcase Advanced as the technology savvy lot they are (and they really are). There are plenty of opportunities for users to submit their enquiries and lots of reminders of how they can get in touch with Advanced, after all, this is ‘primarily’ a lead generation website.
Having developed the new logo and applied it to the website, we were given the opportunity to follow this through onto a mountain of brand collateral, and to be honest, that’s just how we like things… consistent, controlled and above all else… creative! Some of the ‘goodies’ we’ve put together are business stationery, folders, vehicle livery, an e-shot template and case study and PowerPoint templates.
The new website and collateral elevate Advanced not only to the level of their closest competitors, but way beyond, ensuring they’re perceived as the ‘go-to’ AV people… and the good news is their look is matched in their service, products and people.
Brand value at every touch-point you could say…