College Website Case Study - Impact
- Client:
- Impact College
- Project:
- Website to engage existing campus and attract potential students
- Results:
- Unique visitors up 87% over six months, from over 120 different countries.
Client brief
The web has offered a new and direct route to market for this international college as the Internet becomes more established in [especially] the Far East. With that in mind, the client had some specific requirements for the website:
- To engage their existing students with a website that can be updated quickly and easily
- To attract potential students from around the world with relevant information
- Online application form to reduce expensive documententation and postage costs
- To enable existing students to pay their college fees online
Web design and build
The design needed to be clean, simple and engaging for students whose first language may not be English. The imagery of current day students was essential for potential customers to see the diversity of the campus. The website also works seamlessly without images for foreign students with slow internet connections.
The website was built using The Escape content management system (CMS) with bespoke modules for online payments with a secure area.
The client can manage the content of the website and structure - adding pages, images and download files - as well as updating term times, dates, news and gallery images. This makes the website much more engaging to existing students, potential students and search engine traffic has also increased due to the optimisation of the content.
Result
The client is now able to easily and quickly publish news and messages for existing students on the college website. They can also encourage students to remain up-to-date with their college fees by paying online.
Search engine traffic is also driving online enquiries that can be conmverted into future paying students. The sales message is supplemented with relevant, informative advice for students wishing to travel to the UK.
The website has been amazing. Your ideas and focus have helped us do things gradually in the right order and we are now at a stage where we realise the benefits you sold at the beginning. We are getting more people register online and your recent recommendations are also exciting with the potential cost savings and extra features that will streamline the business.
Alan Loveridge, Principal, Impact College
Get in touch!
We can create a website for your college or school that attracts prospective students and enquiries.
Call us on +44(0) 1256 334567, email us, or fill in the enquiry form at the top of the page to find out how.
