Website Case Study - Evacusafe
- Client:
- Evacusafe
- Project:
- Product website redesign to drive sales enquiries
- Results:
- Reduced reliance on Adwords, increasing natural search traffic and an increase in coversions per visitor.
Client brief
The client had a website generating sales enquiries, mainly driven by pay-per-click advertising. The cost per acquisition was increasing steadily with keywords becoming a more expensive to bid for. We then worked on a three-step process.
Phase One - Pay Per Click Advertising
First, we refined the existing pay-per-click campaigns. By making a few adjustments and some keyword research we managed to reduce the website traffic by 75% over the first three months while maintaining the enquiries. This reduced the advertising spend by 68%.
Phase Two - New Website Build
Using our content management system (CMS) as the basis for the new website, a flexible design was created to drive the sales lead, with clear navigation and enquiry forms on every page to allow for ease of contact.
As part of the web build, we also produced a demonstration video for use on the website by editing existing live footage of the product in action, along with graphics and voiceover to make the sales proposition more compelling.
Phase Three - Content Optimisation
With the CMS in place, we then created specific product pages with search engine optimised content to drive natural traffic. This included vertical markets, as well as the product itself.
Result
The client now has a website they can update and add to. This should increase interest from search engines above and beyond the initial optimised content. Although still early days, natural traffic should increase, reducing the need for pay-per-click and creating a much more sustainable online marketing channel.
Meanwhile, the new design and call-to-actions are making the website more engaging. This has resulted in an uplift of enquiries per visitor from 0.86% up to 3.87% within six months.
Since the Escape has been involved with our website, we have seen a dramatic reduction in our pay-per-click costs and the quality of the visitor hitting our site has also increased.
We are extremely pleased with the professionalism and enthusiasm of all the team at The Escape and would gladly recommend them to anyone looking to increase their sales on the web.
Paul Mitchell, Evacusafe Ltd.
Get in touch!
We can create a website for your business that allows easy updates and increased visibility on the web.
Call us on +44(0) 1256 334567, email us, or fill in the enquiry form at the top of the page to find out how.
