CMS Website with Database Integration
- Client:
- emedia
- Project:
- Marketing website for lead generation
- Summary:
- Initial natural search traffic up 213%
Initial brief
emedia is one of the UK's largest e-mail publishing and marketing companies, delivering a number of titles across a diverse range of industries. The marketing department have to meet the constant challenge of attracting advertisers, as well as new subscribers.
With a legacy system in place for managing the e-mail bulletins, the challenge of this project was to integrate our own CMS with emedia's database to deliver relevant bulletin information, allowing flexibilty for general content updates.
Solution
With our content management system (CMS) as a base, we developed a bespoke module that would pull information from client-supplied web services to deliver bulletin information. This involved working closely with the technnical team at emedia.
The solution allows the marketing team carte blanche to create relevant marketing content on the new website without disrupting back-end bulletin information, but, they are still be able to utilise the ever-changing information relating to each bulletin via the web services.
Result
The initial result of the new website has been a dramatic rise in natural search traffic - with a 213% increase in traffic. This is achieved through a combination of the way the web pages are delivered by the CMS - optmised for search engines - and the quality content the customer is creating. This should only improve over time.
Our requirements presented a unique set of challenges but The Escape rose admirably to that challenge and delivered a solution that has taken the pain out of creating and updating our website.
They worked tirelessly with our strict security requirements, endless requests and moving goalposts and made sure they understood our business inside out in order to deliver the best solution.
Not only have they delivered an effective website management tool but their seminars and workshops have also been a great help in understanding how to maximize and improve the response from our website content.
Sarah Duce, Marketing Manager
Get in touch!
We could integrate your existing database into a website for your business.
Call us on +44(0) 1256 334567, email us, or fill in the enquiry form at the top of the page to find out how.
