PLE Google Adwords Campaign
- Client:
- Advanced Inc.
- Project:
- Project Lamp Experts Google Adwords Campaign
- Summary:
- 791% sales increase - $20.41 revenue per $1 spent
Client brief
Projector Lamp Experts is an existing divisional e-commerce website from Advanced Inc., a Canadian A/V Dealer. The website sells replacement lamps for projector units.
The client approached us to increase the level of direct sales through Google Adwords.
Our approach
- Multiple specific adverts and key phrases
- brands
- industry
- geographical
- Keyword research and placement
- Ongoing optimisation of adverts, keywords and pricing
Results
- 875% traffic increase in 5 months
- sales up 791% - over six months
- $20.41 revenue per $1 ad spend
So why did we choose The Escape? Quite simply practical, applied technical knowledge and creativity. Our requirements focused on absolute excellence in all the esoteric (both new and fast-moving) technical areas of search engine optimisation and pay-per-click advertising. But we also wanted the expertise and creativity of a traditional marketing agency. We were having a hard job finding a supplier who could combine both of these skills until introduced to The Escape and have not looked back since.
Mark Mulford, CEO, Advanced Inc.
Get in touch!
We can create profitable online sales for your business through optimised pay-per-click campaigns.
Call us on +44(0) 1256 334567, email us, or fill in the enquiry form at the top of the page to find out how.
