Website Case Study - Make-A-Wish Foundation® UK
- Client:
- Make-A-Wish Foundation® UK
- Project:
- CMS Charity website
- Summary:
- +1200 subscribers collected
Client brief
With many individual events and year long fund raising activities, this website required content management for the client to administer.
First and foremost, the website is used to corroborate any offline marketing, although search has become more important with the charity's growing profile.
The initial KPI was to collect marketing data, with secondary mechanisms for online donations.
The results
The client has been enabled to update news, wish details and events through a bespoke content-managed system, reducing their lead-times and related costs.
With structured, tagged web pages, visibility of the charity through search has increased, as has general website traffic.
As part of the online marketing, we have also utilised YouTube for video delivery and exposure.
Get in touch!
We can create an effective content-managed website for your business.
Call us on +44(0) 1256 334567, email us, or fill in the enquiry form at the top of the page to find out how.
