E-Commerce Website Case Study
- Client:
- Magic Mitre
- Project:
- E-Commerce website
The Magic Mitre is a great product. This innovative DIY tool has mass appeal to a global market and was already a big seller in the UK and in America, mainly through the QVC shopping channel.
Client brief
- Build compliant website with e-commerce capability
- Increase web traffic and profile through search traffic
- Deliver localised traffic in America and UK with different sales channels
Our approach
- Database driven back-end for sales
- Keyword research and quality content
- Optimisation of content
- Value-added "Top Tips" Youtube video channel
Overview
This is an update (Feb 2008) with a new web strategy for the company. The US and UK websites have been localised as they have variations of language and different sales channels. The goal for the US website is to drive traffic to QVC for sales and logistics. The UK website has full e-commerce capabilities for selling direct.
To add value, the website also includes YouTube video demonstrations. This makes the product even more accessible and acts as a tutorial for existing owners.
The website has also been structured to allow for additional country websites to be added in localised language.
Get in touch!
We can create an effective e-commerce website for your business.
Call us on +44(0) 1256 334567, email us, or fill in the enquiry form at the top of the page to find out how.
