Direct Mail Marketing Piece Case Study
- Client:
- Norbain SD Ltd
- Project:
- Camera Housing Direct Mail Piece
Brief
Create a cost-effective, striking, dual-branded direct mail piece to promote the price-point offer available on the side opening Vista VHE-23LV external camera housing. The direct mail piece was to ensure follow-through interest and direct sales.
Creative approach
Initially, we provided a series of scamps to the client and wherever possible the concepts incorporated folding mechanisms and optional dye-cuts to ensure the all-important creative 'stickiness' that Direct Mail requires when landing with the recipient.
Our varied routes all included an evocative headline that related to the nature of the product promotion and the mechanism of the piece, an all-important relationship to establish.
The outcome
The preferred route was the option that maximised the visual impact and familiarity of the camera-housing unit itself, a product line that the audience would be greatly familiar with.
The four-page mailer was dye-cut to the shape of the camera house with the headline "the most accessible housing on the market... just got more accessible" - a powerful message relating directly to the value and availability of the unit, with a hint of wordplay towards to the housing market.
The full-colour mailer allowed the 'lid' of the camera house to be lifted to reveal more information about the product, but more importantly, to reveal the price and sales office call-to-action. Colours were selected for maximum impact whilst adhering to the existing Norbain brand. This ensured that key information was easily visible when landing.
The DM piece was sealed closed for mailing with a clear circular sticker, with the name and address of the recipient printed directly (variable data printing) on the mailer from the client's database supplied.
Result
5000 direct mailers were sent out and the client achieved their aim of driving product sales with a considerable return on investment from this simple and cost-effective piece.
Get in touch!
We can create direct mail pieces that enage your audience and deliver business results.
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