SimplyHealth Staff Magazine
- Client:
- Simplyhealth Group
- Project:
- The Link Staff Magazine
Simplyhealth is a group of healthcare businesses made up of various health insurance and wellbeing companies, such as HSA, BCWA, HealthSure and Adastral Health. We have been producing the Link magazine for the past 4 years and were commissioned to re-design the magazine.
Brief
The Link has always been extremely well received throughout the business and started life as a magazine for HSA members of staff. As the magazine evolved to become a group communications tool, it was important that the style also evolved as it began to take on a new group function. The brief was to produce a new design incorporating the new branding. The style needed to reflect their corporate and professional approach as a business whilst engaging readers. They also wanted a cleaner look with a lot more white space and large good quality images.
Approach
In order to achieve cleaner look with more white space, we increased the size of the magazine. This enabled us to include larger images and headings, and gave us the flexibility to incorporate space for large pull out quotes/facts to draw readers into the articles. It is printed onto an uncoated stock, which gives it a modern feel that complements the design and format.
Outcome
We have created a magazine that sits comfortably with their corporate branding, but has a recognisable style of its own.
The Escape has worked with us in the evolution of link and consequently we now have a more appealing, 'easy-read' staff magazine - lots of white space, shorter articles, and larger, better quality images, which encourages and enables the reader to dip in and out of the pages.
This new version has 'taken down the walls' between each of our divisions and scattered the stories around all the pages, so it now better represents the Simplyhealth Group as a whole, rather than individual businesses. Feedback from our readers so far has been really positive.
Lin Williams - Editor - The Link
Get in touch!
We can help engage your employees with effective staff communications.
Call us on +44(0) 1256 334567, email us, or fill in the enquiry form at the top of the page to find out how.
