Aquivo Marketing Collateral
- Client:
- Aquivo
- Project:
- Whatever the Weather concept brochure and website
Aquivo have developed an LCD screen that is water resistant. This is an ideal proposition for the leisure market, an opportunity brought to us by the client's request to create a pub related marketing brochure.
The challenge for the Aquivo TV was to understand the product, the market and the actual proposition for the commercial market. This required research into the pub and trade, with investigation into traditional sales messages in the industry press.
The result
Our pitch enabled the client to see additional marketing routes for their product, with defined strategies for reaching them. This brochure is the first of a number of targeted industry campaigns.
The direct mail piece, "Whatever The Weather", was distributed to major pub companies and independent pub establishments, complemented by personalised sales calls from the sales channel.
The tag line - Whatever The Weather - is utilised to show the TV stays the same, even when the 'outside' is changed. The TV channel changing process in reverse. This concept was also carried over onto a marketing website for the Aquivo.
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We can make your marketing speak to the right audience and deliver business results.
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